Expand Your Outreach with Email Marketing 

How Email Lists Work and Why You Need a Solid Welcome Sequence

Deciding to start an email list can be a daunting task. Not only do you have to gather names and email addresses, but you also have to figure out what messaging you want to send, when to send it, and then - the hardest part - actually write the email and click “send”.

But your product is too great to not share with as many people as possible.

So, daunting as it is, maintaining an email presence is a crucial part of expanding your outreach and building community with customers. 

Email marketing can strengthen your business by:

• Welcoming new and potential customers to your brand’s community

• Following up with customers after they’ve purchased your product

• Keeping customers posted on offers, deals, and events

• Announcing new products or highlighting products you know they’ll love

Through emails, you can communicate directly with customers who have already said “yes” to your product’s mission and are excited to learn more. 

Your business will thrive with a consistent email presence, so keep reading for ways to maximize your email marketing.

Start With a Strong Welcome Sequence

A welcome sequence is a carefully constructed set of 3-5 emails that introduces your customers to your brand, demonstrates how your product improves their lives, and sets the stage for a continued relationship between your business and its perfect-fit customers. 

The first email you send to those who sign up should arrive immediately after a customer (or potential customer) submits their email address. You’ll want to do this within the first few hours of receiving their information to ensure that your product is still top of mind and customers recognize that it’s you reaching out. 

This initial email should welcome your customer, congratulate them on joining your community, and provide a brief explanation of what they can expect from following along via email.

The next few emails will tell customers more about your brand and your mission, values, and goals. They should provide immediate ideas on how customers can use your products to enhance their lives and offer deals for those who are ready to take action and commit to (another) one of your amazing products. 

Provide Value

Customers will keep reading if your emails provide value. Therefore, your emails need to be all about them. Consider what your ideal customer is facing after they’ve purchased your product or signed up for your email list. 

Are they wondering how to use your product? Perhaps they’re unsure how to store their new purchase to get the most out of its shelf life. Do they need to know which product is the right fit for them?

Make sure your emails contain information that moves your customer towards their ideal self. Tell them exactly how continuing to engage with your brand benefits their quality of life and how their purchase gives back to the greater global community.

Concrete examples of providing value include recipes, how-to guides, product quizzes, coupons, or reports that demonstrate your company’s impact and how your customer is at the core of this progress.

Consistency Is Key

With email marketing, having a consistent presence will build trust with your customers and demonstrate that you will update them regularly and send valuable information often.

This looks different for each company. Perhaps you love writing and would like to send your customer base an email every few days. Once a week might be the right fit for you. Deciding to send an email as little as once a month will still work wonders for engaging your customers and keeping them engaged with your brand’s progress.

Whatever interval works best for you, stick to it for a while and adjust as needed. Your customers will begin to expect and look forward to your email updates and will devour the information you provide. 

Track Your Progress

A question you might have is whether or not the people who sign up for your email list are actually opening your emails. You’ll want to track your email’s open rates and look for trends.

If your emails aren’t being opened, it could be that your emails are going straight to spam. It could also be that your subject line is not familiar enough (or enticing enough!) for customers to take the time to open.

There are free extensions you can add to your email service provider that allow you to track how often your emails are being opened and by whom. This gives you real-time information about how effective your email strategy is and how you can improve.

You can also cross-reference this information with your sales data to see how much of an impact your email marketing has on sales. If you’re not seeing the results you’d like, consider doing some research on how to write effective subject lines or on how to structure your emails for marketing purposes. You can also invest in an expert to help you leverage your email list to expand your outreach and boost sales.

Copywriters Can Help

If the thought of writing emails makes you sick to your stomach or straight up doesn’t interest you, you’re in luck. Copywriters who specialize in email marketing can work directly with your company to craft emails that will welcome new customers, inform and engage current customers, and allow your community to celebrate your company’s big wins.

Ready to learn more about how copywriters can help you with your email marketing strategy? Complete this contact form and receive a free download on how to make sure your emails get straight to your customer’s inbox instead of gathering virtual dust in their promotions or spam folders. 

Congratulations on getting one step closer to leveraging email marketing 🥳